Also looking for Pharmacovigilance compliance guidance? Meet the PV Advisor →

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Advisor.

Get expert answers and second opinions on the ABPI Code of Practice. Ask our AI advisors anything about compliance, promotional materials, digital communications, events, and more.

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AI-powered educational tool โ€” for guidance only, not professional legal or regulatory advice.

How the AI Advisor Works

Transparent, grounded, and built specifically for pharmaceutical professionals.

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Powered by Claude AI

Each advisor is powered by Claude, Anthropic's large language model โ€” the same technology used by leading enterprises worldwide for accurate, nuanced reasoning.

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Scoped to Regulatory Frameworks

Answers are strictly grounded in the 2024 ABPI Code, EFPIA Code, MHRA guidance, and relevant UK/EU pharmaceutical regulations โ€” not general internet knowledge.

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Instant, Structured Answers

Every response is structured across five sections โ€” regulatory position, risk assessment, practical guidance, relevant cases, and key takeaways โ€” so you get actionable clarity, fast.

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Use as Guidance, Not Gospel

AI can make mistakes. These advisors are a powerful starting point for compliance thinking โ€” always validate complex decisions with your qualified person or regulatory affairs team.

Responses are generated in real time and do not constitute legal or regulatory advice.  ยท  Built and curated by AskAnzal โ€” ABPI compliance specialists.

Meet your ABPI Advisors

Our team of specialist AI advisors covers every area of the ABPI Code - from promotional materials and digital communications to events, transparency, and PMCPA rulings.

Anzal - PMCPA Cases & Rulings

PMCPA Cases Expert
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Sarah - Promotional Materials

Promotional Compliance Specialist
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James - Digital & Social Media

Digital Compliance Expert
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Dr. Priya - Medical Affairs

Medical Affairs Compliance
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Charlotte - Events & Hospitality

Events & Hospitality Compliance
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Marcus - Transparency & Disclosure

Transparency & Disclosure Expert
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Aisha - Patient Engagement

Patient Engagement Compliance
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Tom - Named Patient & Compassionate Use

Named Patient & Compassionate Use Expert
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Ryan - Field Force & Reps

Field Force Compliance Expert
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Helen - Certification & SOPs

Certification & SOPs Expert
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David - Grants, Donations & MEGS

Grants & Donations Compliance Expert
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Joanne - Pharmacovigilance

Pharmacovigilance Compliance Expert
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Oliver - Samples & Promotional Aids

Samples & Promotional Aids Expert
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🎓 Want to put your ABPI knowledge to the test? Try our free ABPI Code training taster — 3 topics, 5 quiz questions, no payment required.
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Also available on AskAnzal

Pharmacovigilance Compliance Advisor

Meet Joanne โ€” our AI-powered PV advisor covering ICSR reporting, signal detection, aggregate reports, risk management plans, and inspection readiness. Grounded in EU GVP guidelines and MHRA requirements.